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The fourth movie in the series was about to be released, so we reverse engineered this lovely little viral around the tag line “Real men aren’t born…they’re made”.

Highlight of the Shoot:
It was one shot. So essentially, after we set up the camera it was very simple.

Lowlight of the Shoot:
The post production was very complex, so I suppose this made up for the ease of the shoot.

Tech:
Video Camera System: Panasonic 700.
Video Grading: Avid DS.
Animation / 2D compositing: After Effects.

Client Brief:
Promote the movie Die Hard 4 with a clever viral film.